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MCA Introduces New Tagline to Enhance Identity, Communicate Purpose
April 23, 2013, Glenview, IL The Metal Construction Association (MCA) has unveiled a new tagline to enhance its brand identity and communicate its purpose and position in the industry. The tagline -- BUILD LEGACIES: METAL -- adds an aspirational element to the MCA brand.
The new tagline is the result of collaboration between an MCA Board-appointed Brand Task Force made up of member volunteers and association staff. The task force recognized the importance of taking an aspiratational stance with the tagline that would appeal to each of MCAs core audiences: architects, building owners and members of the metal construction industry.
"As the association went through this branding exercise, the theme of legacies ran through the conversations. When we think about what MCA and its member companies stand for, building legacies quickly came to the forefront," said Todd Miller, Board Chair of MCA and President of Isaiah Industries, Inc. "The products and services that MCA member companies provide become part of our culture and landscape, and because of the many performance and aesthetic characteristics inherent in metal roofs and walls, they create a legacy that can last for generations. "
BUILD LEGACIES: METAL was chosen as the MCA tagline also because it speaks clearly and concisely to each of the associations target audiences: architects, building owners, and even MCA members and industry partners. Architects seek to create legacies of inspiration through design that will be attractive and functional for years to come. Building owners create legacies through the high-performing buildings that they build and maintain. And MCA and its member companies build legacies of partnerships and collaboration through the association and its efforts.
MCA, which is celebrating its 30th anniversary in 2013, has already begun to leverage its new brand identity on its website, metalcontstruction.org, as well as in other communications. MCA aims to fully integrate its new brand over the coming months, culminating in the launch of a new website in Fall, 2013.
The Metal Construction Association brings together a diverse industry for the purpose of expanding the use of metal in construction through marketing, research and technology and education. Companies involved in MCA gain tremendous benefit from association activities that focus on research, codes and standards, market development, and technical programs. MCAs market development efforts increase the use of metal materials in construction through the education of the building and design communities about the benefits of metal.
For more information about MCA and its programs, visit the MCA websites http://www.metalconstruction.org/ and http://www.themetalinitiative.com/ or contact us at mca@metalconstruction.org
METALCON Introduces Metal in Action
April 9, 2013, Newton MA - Each year METALCON International introduces new concepts. The latest for the 23rd METALCON is an innovative demonstration arena called Metal in Action. This expanded demo area inside the exhibit hall is interactive and combines the best of the Metal Construction Association's Residential and Commercial Roofing Demos, Solar Bay Live, and Tool Day. With plenty of seating, tables and bleachers, the Metal in Action arena serves as a touchdown where attendees can learn from these demos in a comfortable setting.
We formed Metal in Action by capturing input from presenters and attendees and acting on it. This new set up allows all presenters to show more detailed techniques. For the MCA demos, it leaves in place the full size mock ups of roof applications so attendees can view them up close any time during show hours, notes METALCON Show Director Claire Kilcoyne.
METALCON International is the only annual conference and exposition focused on metal construction products, technologies and solutions. The 2013 event takes place October 1-3 at the Georgia World Congress Center in downtown Atlanta, GA.
The Solar Bay Live portion of Metal in Action offers a different keynote presentation each day that focuses on greater detail of specific techniques used to install solar and metal combinations. Were especially excited about the solar part of the mix because it gives attendees more time to absorb all the details of how and why metal and solar are such a good match, adds Kilcoyne. Solar Bay has been a hot spot at METALCON since it was introduced in 2009 and has provided a lively forum for encouraging the installation of solar systems on metal roofs and metal walls.
The tools demo in the arena expands the reach of METALCONs Tool Day from a single-day focus to a three-day bonus to learn about and test the latest tools for use with metal. This year tools will be demonstrated and available continuously each show day during exhibit hours.
METALCON is produced by Newton, MA-based PSMJ Resources, Inc. and sponsored by the Metal Construction Association. MCA is an organization of leading manufacturers and suppliers headquartered in Glenview, IL. PSMJ is the worlds leading authority on the effective management of architecture, engineering and construction firms.
METALCON draws designers, builders, developers, contractors, fabricators, and suppliers from more than 52 countries. Experts from more than 300 companies exhibit the latest products and technology and share their knowledge with attendees, while industry specialists present key topics in the education program. Specialists from the Metal Construction Association and other industry related associations also present the latest applications and field techniques in daily demonstrations in the exhibit hall.
Plans for the 2013 METALCON are well under way with more than 85% of booth space filled and expansion of the education format that shifts from a traditional 1.5-hour multiple-track program to longer 3-hour sessions tailored to specific disciplines. Modified successfully for the 2012 program, the new format offers more indepth learning opportunities both in the classroom and in the exhibit hall.
For general information about METALCON, visit http://www.metalcon.com/ or call PSMJ Resources, Inc./METALCON at 800-537-7765. For information about exhibiting contact METALCONs Exhibit Sales Director Paulo Gomes-da Costa at paulo@metalcon.com or 800-537-7765, x 145.
Save the Date for 2013 Semi-Annual Meeting June 24-26 in Raleigh, NC
March 18, 2013, Glenview, IL -- The Metal Construction Association (MCA) will hold its 2013 Semi-Annual Meeting from June 24 to 26 at The Umstead in Raleigh, N.C. Look for additional information about the Semi-Annual Meeting soon on MCA's comprehensive websites http://www.metalconstruction.org/ and http://www.themetalinitiative.com/ .
MCA is a volunteer-led organization with much of the work achieved through strong leadership by its board of directors and member-driven councils and committees. Meetings are typically held in January and mid-year. These events include interactive council and committee sessions with discussion of current work in development, where important actions and activities are addressed.
In addition to meetings, MCA's major annual event is the METALCON International Exhibition and Conference, which provides product exhibits, educational programs, and demonstrations of the latest field techniques and trends for designers, builders, developers, contractors, fabricators, and suppliers from around the world. METALCON is the only show devoted entirely to the use of metal in construction. The 2013 event is scheduled for October 1-3 at the Georgia World Congress Center in Atlanta.
The Metal Construction Association brings together a diverse industry for the purpose of expanding the use of metal in construction through marketing, research and technology and education. Companies involved in MCA gain tremendous benefit from association activities that focus on research, codes and standards, market development, and technical programs. MCA's market development efforts increase the use of metal materials in construction through the education of the building and design communities about the benefits of metal.
For more information about MCA and its programs, visit the MCA websites http://www.metalconstruction.org/ and http://www.themetalinitiative.com/ or contact us at mca@metalconstruction.org
MCA Welcomes Alucoil North America, Hill Architectural Systems and Northclad as Members
March 4, 2013, Glenview, IL -- The Metal Construction Association welcomes three additional companies to its membership. Alucoil North America of Manning, SC; Hill Architectural Systems of Franklin Park, IL; and NorthClad Rainscreen Systems of Everett, WA joined the ranks of the approximately 80 member companies with specialties in the metal construction industry.
Alucoil North America manufactures aluminum composite panels (ACM) for building and construction applications such as wall cladding, signage, and corporate imaging design. It is part of the Alucoil S.A. business group, based in Miranda de Ebro, Spain, a manufacturer of high-tech aluminum products for building & construction, transportation, and industrial applications.
"What appealed to us (about joining MCA), as a newer domestic manufacturer of an established product, was the fact that we would be able to immediately become involved in important decisions affecting our industry, our products, and our customers," said Samuel Chastain, vice president and general manager for Alucoil.
"We saw immediate value in taking part in white papers and other industry guidance efforts which benefit both metal composite product manufacturers and fabricators, and set standards to which we all refer to with a unified voice. Also, the forum MCA presents where product manufacturers like ourselves, our suppliers, and MCM fabricators can all discuss issues openly is invaluable. These, as well as the technical resources available to assist with complicated issues such as building codes, made it a necessity in our minds to join the MCA," said Chastain.
Hill Architectural Systems, a new division of The Hill Group, offers design, installation and fabrication of metal enclosures for buildings such as exterior metal panels, louvers, curtain wall systems and custom metal roofs.
"Hill Architectural Systems looks forward to our membership with the MCA," said Ryan Stojkovich, vice president of business development. "This national peer group setting is a terrific way for our newly formed division at The Hill Group to collaborate with other leading companies in the metal industry."
"We are driving our business to leverage 3D design and BIM coordination. We believe that MCA is truly starting to shine a light on these relatively new technologies and practices, specific to enclosure scopes of work, with focused events and seminars. We very much want to be a part of this effort," said Stojkovich.
NorthClad Rainscreen Solutions is a division of Northshore Sheet Metal and provides engineered exterior wall cladding systems in a variety of color, material, and finish options and are designed for simple, straight forward utilization.
"We felt that joining MCA would give us an excellent chance to support the industry and network with top senior level industry people," said Dave Killian, general manager of Northclad. "We are looking forward to staying informed about NFPA 285."
Editor's note: The NFPA 285 test is for exterior cladding assemblies that contain combustible elements. By successfully meeting the performance criteria of this test, and several additional tests, a combustible cladding assembly may be used where noncombustible construction is typically required by code.
The Metal Construction Association (MCA) is an organization of manufacturers and suppliers whose metal wall and roofing components are used in buildings throughout North America. The association's mission is to grow the use of metal through market development, education, technical programs, and selective action on public policies that affect the use of metal in building projects.
MCA's next meeting is the 2013 Semi-Annual Meeting, set for June 24-26 in Raleigh, NC.
Look for ME at Industry Events, on Social Media and at the 23rd METALCON International
January 28, 2013, Newton MA -- The latest member of the METALCON International team is virtually all over the map. Called ME, this cheerful, resilient character is being spotted at points all across the country and in cyberspace. His journey reaches from http://www.metalcon.com/ through all levels of electronic media to offices of architects, contractors and building owners around the world and in projects that feature metal. He's also being seen in person at different industry events.
"Our ME companion is leading the charge to create awareness of METALCON
International in all phases of electronic and print media -- and in person. ME has a touch of green as a reminder that metal is a green material. He's also our social media expert, making his way through Facebook and Twitter. He's our traveling road scholar for all things metal -- showcasing projects of METALCON exhibitors, and acting as an industry liaison that appears at meetings, events and conferences. He will of course be at the 23rd METALCON in Atlanta this October," notes Claire Kilcoyne, Show Director for METALCON International.
METALCON International is the only annual conference and exposition focused on metal
construction products, technologies and solutions. The 23rd METALCON International takes place October 1-3 at the Georgia World Congress Center in downtown Atlanta, Georgia.
ME will appear in all METALCON materials and is the latest promotional tool made
available to all exhibitors and promotional partners. Each year show management creates new methods for participating companies and organizations to promote their presence at METALCON. Previously introduced tools such as the interactive a2z application allow direct communication between mobile devices of attendees and exhibitors and the show's website prior to and during the event. This allows attendees to download plans for the show and for exhibitors to send updates on their exhibit and products.
Plans for the 2013 METALCON are well under way with more than 85% of booth space
filled and expansion of the education format that shifts from a traditional 1.5-hour multiple-track program to longer 3-hour sessions tailored to specific disciplines. Modified successfully for 2012 program, the new format offers more indepth learning opportunities both in the classroom and on the exhibit floor.
METALCON draws designers, builders, developers, contractors, fabricators, and suppliers
from more than 52 countries. Experts from more than 300 companies exhibit the latest products and technology and share their knowledge with attendees, while industry specialists present key topics in the education program. Specialists from the Metal Construction Association and other industry related associations also present the latest applications and field techniques in daily demonstrations in the exhibit hall.
METALCON is produced by Newton, MA-based PSMJ Resources, Inc. and sponsored by the Metal Construction Association. MCA is an organization of leading manufacturers and suppliers headquartered in Glenview, IL. PSMJ is the world's leading authority on the effective management of architecture, engineering and construction firms.
For general information about METALCON, visit http://www.metalcon.com/ or call PSMJ
Resources, Inc./METALCON at 800-537-7765. For information about exhibiting contact METALCON's Exhibit Sales Director Paulo Gomes-da Costa at paulo@metalcon.com or 800-537-7765, x 145.
MCA Posthumously Honors Ted Miller of Miller Clapperton with Prestigious Larry A. Swaney Award
February 7, 2013, Glenview, IL -- The Metal Construction Association (MCA) has posthumously honored Miller-Clapperton CEO Ted Miller with the Larry A. Swaney Award at its Annual Meeting, January 27, 2013 in Rancho Mirage, CA. Ted passed away in October 2012. Members of his family and Miller-Clapperton staff were on hand to accept the award.
"This year we bestow this honor on someone who served almost 40 years in the metal construction industry and who supported MCA not only as a committee and council member but also chair of the Awards Committee. Ted was also heavily involved in the MCM Fabricators Council from its very beginning," said MCA Chair Todd E. Miller, during the presentation on January 27.
The Larry A. Swaney Award is named for one of MCA's founders and its first president who was committed to fostering growth and enhancing the betterment of metal construction. Since 2003, this award has been presented to a person who has worked unselfishly for the success of the association and the betterment of the metal construction industry.
During the awards presentation, Ted's longtime partner Dave Clapperton said:
"Ted had the uncanny ability to reduce the situation, be it simple or complex, down into a few words that summed up the critical issues. One of Ted's favorite lines was 'I am a man with simple tastes ... I am always pleased with the very best!' That is how Ted felt about the MCA: he was involved with the 'very best' of the metal construction industry; the very best minds; the most professional efforts; the highest integrity and with those that cared about our industry. He was thrilled to have played a significant role in developing the MCM Fabricators Council and to serve as its first Chairman, and to have been instrumental in developing the MCM Premium Certified Fabricator program. Being honored to serve as a member of the MCA Board and recently to be selected as the Chairman of the Awards Committee was an additional source of pride to Ted. Ted was so very proud to be a productive part of MCA and was even more proud of his relationships with its members and what those relationships brought to our industry. We at Miller-Clapperton were proud of Ted."
One nominator said, "Ted was an example of an astute and honest business man. His drive to promote metal has helped metal and, MCM especially, to achieve the level it enjoys today. The high standards in terms of performance but also ethics he has set for himself and for his company bring honor to us as his colleagues and as an industry."
Another of his nominators and competitors said:
"I knew him as a first class guy heading a first class business while promoting this industry and MCA."
According to Ted's son Zeke:
"Daddy was always at home with MCA. He loved the people, found the conversations important, and the progress made during the meetings gave him energy and excitement for our business and the industry."
Among his achievements, Ted served as a member of the MCA board of directors since 2008 and was a key member of the MCM Fabricators Council.
About the Metal Construction Association
The Metal Construction Association brings together a diverse industry for the purpose of expanding the use of metal in construction through marketing, research and technology and education. Companies involved in MCA gain tremendous benefit from association activities that focus on research, codes and standards, market development, and technical programs. MCA's market development efforts increase the use of metal materials in construction through the education of the building and design communities about the benefits of metal.
MCA's next meeting is the 2013 Semi-Annual Meeting, June 24-26, 2013 at The Umstead in Raleigh, North Carolina.
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