RETAILER LOUIS VUITTON’S DIAMOND SCREEN DESIGN FINDS NEW EXPRESSION AS A DYNAMIC PERFORATED METAL FACADE FOR ITS NEW MIAMI STORE

Bringing Louis Vuitton's menswear store in Miami to life is a Marcel Wanders' designed sculptural facade created with 5,000 square feet of perforated aluminum.

As the French luxury brand's second free-standing store after Toyko, the new 3,500 square foot destination in the heart of Miami's Design District is the Metal Construction Association first place Design Award winner in the ornamental category.

Offering some history on the international designer's original "Diamond Screen" motif which the facade design is based on, Marcel Wanders Design Studio's Creative Director Gabriele Chiave explained to Dezeen Contributing Editor Jenna McNight that the original hexagonal-shaped module was taken from the leather straps of the high-end retailer's iconic bags.

While the Diamond Screen design has been used as a room divider in a number of Louis Vuitton stores, its application as a large-scale architectural facade is a first.